Athena's Wisdom
Logo: January 26th, 2022
In mid-January 2022, we were tasked with designing three logos for a fictional business that we created. Based on Greek Mythology, one of my businesses was Athena's Wisdom, a combination bookstore and cafe. Using typography and imagery skills, I created a dynamic logo that could be used in a variety of situations.
This logo was created in Adobe Illustrator. This piece is a good display of typography and general logo design. The logo is easily recognizable in a variety of sizes and colors. I am quite proud of this logo.
Consumers
In the next step of our brand exploration, we created consumer profiles. These are documents created for business owners and designers to understand their consumer demographic. I created three, using the acronym OWL to make it easier to recall.
This project was done primarily using Google Slides and utilized my knowledge of demographics and marketing to complete it. I think that this is an essential part of the branding process and thus deserves a space in my portfolio. This piece demonstrates my knowledge and understanding of the relationship between consumers, clients, and design.
Brand Attributes
After completing our consumer profiles, it was time to move on to our business' brand attributes. Brand attributes are key adjectives that describe the goals and personality of a business. Given 6 categories, we were assigned to come up with 10 adjectives per category that emulated what we wanted our brand to be. From there we bolded the most important ones.
This project was done using Google Slides. Brand Attributes are another key aspect of the brand design process.
Stylescape
The next step in the brand exploration project was a stylescape. Stylescapes are a culmination of text, image, and color that communicates the brand's look and feel. Using my brand attributes, cultivated items, and UnSplash, I pulled together the materials for this project.
The stylescape was completed in Adobe Indesign, and individual images were edited in Adobe Photoshop.
Wireframes
As the first step of the website design process, we were tasked with creating wireframes. Wireframes are an outline of a website that plans the layout of the pages.
This was done using GlooMaps, a free sitemap website for the public to easily create their own sitemaps. Sitemaps are an important first step in website design.
Website: March 29th, 2022
In the final step of the brand exploration project, we were tasked with designing a website. Utilizing all of our past projects for the brand design, we created an established site for our chosen brand.
This project was done through Google Sites, and images and text were created through Adobe Photoshop. I am very proud of this site and I think is a great display of UX and UI Design.
